Jaan Selg

Jaan Selg
Industrial Design


"Designing for the under-designed"

Today there are over one billion people in the world that are hungry on a daily basis. That means one out of six of the world' s entire population doesn't get enough food to live an active and healthy life. With climate and population pressures, the problem is getting bigger every day.

The World Food Programme (WFP) is the food aid branch of the United Nations, and the world's largest humanitarian organization addressing hunger worldwide.

"How can I make the food aid reach the end consumer without any loss on the way?"

With that question in mind I made a proposal for a new, safer package for WFP.

In collaboration with: