Jason Battersby

Jason Battersby
Transportation Design


Awarded for outstanding achievement, within cultural arts, the Audi One concept is designed to symbolize and promote human achievement, becoming a timeless sculpture each deserving recipient gets to keep and drive for one year at a time. The Audi One celebrates these people's legendary achievements, acting as an ambassador promoting the pursuit of dreams and the quest for success. Taking the role as flagship vehicle for the Audi brand, it will help promote and strengthen the brand's values of sophisticated progressive design and embody sports appeal. Vorsprung Durch Technik or "Advancement through technology" will be seen through the use of materials on the brink of becoming mainstream.

In collaboration with: